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Program Objectives and Student Outcomes

Marketing Program Objectives

Program Objective 1: Building competency in fundamental marketing content

Measurement Tools:

  • ETS – MFT (Business) – Marketing portion

Program Objective 2: Developing competency in the marketing planning process

Learning Outcomes:

  • Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix

Measurement Tools:

  • Final project

Course Coverage:

  • Marketing Management: MKTG 448

Program Objective 3: Critical thinking

Learning Outcomes:

  • Use relevant information/evidence
  • Consider relevant viewpoints
  • Identify relevant assumptions
  • Consider implications of alternative courses of action
  • Develop clear logical conclusions from prior analysis

Measurement Tools:

  • Class assignment

Course Where Assessed:

  • Marketing Management: MKTG 448

Program Objective 4: Ethical decision making

Learning Outcomes:

  • Identify ethical issue(s)/problem(s)
  • Incorporate evaluation of relevant stakeholders
  • Evaluate implications of alternative courses of action
  • Develop logical conclusions from prior analysis

Measurement Tools:

  • Class assignment

Course Where Assessed:

  • Marketing Management: MKTG 448

Connect With
Marketing

(812) 464-1937