Brand Essentials Video Series

Boil Water Advisory

A Boil Water Advisory has been issued affecting the USI Campus and Housing areas. The advisory is in effect until further notice. More information and where to find drinking water is availabile on the USI Emergency Information page.

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Our Brand Essentials video series is a collection of helpful advice and tips for using the University Brand. If you ever question whether a logo, image or graphic meets brand standards, please reach out to Steph Hawes or Amy Ubelhor.

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"Introduction" on a background graphic of eagle wings

Welcome to the series

About USI logos

Academic mark usage

"Academic Dos and Don'ts" on a background graphic of eagle wings

How to use logos correctly

Athletic mark usage

"Athletic Dos and Dont's" on a background graphic of eagle wings

How to use athletic logos

"Color Palettes" on a background graphic of eagle wings

Primary and Secondary Color Palettes

"Backgrounds and Safe Zones" on a background graphic of eagle wings

Correct Logo Placement

"Fonts" on a background graphic of eagle wings

Academic and Athletic Fonts

"Archie Mascot Guide" on a background graphic of eagle wings

Archie Mascot Usage and Screemojis

"Archie Mascot Dos and Don'ts" on a background graphic of eagle wings

How to use Archie Mascot Marks

"Torch and Wing Elements" on a background graphic of eagle wings

Guidelines for correct application and placement

"Student Organization and Club Sport Logos" on a background graphic of eagle wings